Account-Based Marketing Strategy
Help your
sales team shine
Elevate your business leaders’ digital presence and deliver a personalized content experience to key accounts. We take a data-driven, multi-channel approach to account-based marketing (ABM), helping you understand and build a compelling narrative around the customer journey.
62%
of marketers say they can measure a positive impact since adopting ABM.
87%
of account-based marketers say that ABM initiatives outperform other marketing investments.
Where’s your next opportunity? We use (and create) industry-leading solutions to map where your clients are, what they want, and why they should work with you.
Custom ABM strategies bring you closer to clients
Different account-based marketing goals require different strategies. We’ve worked with account-based marketing teams to help sales grow their list of leads, deliver personalized content experiences, and learn how to use LinkedIn to build relationships. We’ll look at your goals and an ideal user journey to help you reach them.
How we support ABM
Our team of experienced marketers, writers, software developers, and knowledge managers can help you build and standardize an ABM program that unites sales and marketing.
Content Strategy
We will work with you to build a comprehensive strategy mapped to goals and KPIs for your accounts.
Writing
We can help you create high-quality content to support clients’ decision-making processes.
Presentations
We’ll build a visually compelling story around your offering.
Technology Strategy
We can build a custom solution to support your customer journey.
Knowledge Management
We can provide a data set and management strategy, setting the foundation for coordinated content creation and business intelligence.
Business Intelligence
You bet your numbers tell a story. We can help you measure the value of every publication—report, article, video, post, or tweet.
Breathe easy with our smart content development, management, and publishing solutions. Contact us to learn more about how we can build an ABM program for you.
Related Capabilities
AMPLIFIED
Reach your audience where they’re at and improve marketing ROI by leveraging the digital ecosystem.
Social Selling
Help your leaders grow their presence on social media, identify opportunities, and measure success